Search Engine Optimization
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Your Keywords
•    Selecting your keywords
•    Prioritize your keywords

Domain name / Filename
•    Domain Registration
•    Keyword in domain name
•    Keyword in filename
•    Length of Website Address

Keyword Placement
•    Keyword in title tag <title></title>
•    Keyword in Description Meta-tag
•    Keyword in Keyword Meta-tag
•    Keyword in Content
•    H1, H2 and H3 (Heading)
•    Keyword Font Styles

Internal Links
•    Keyword in links to internal site pages
•    Valid internal links
•    Efficient linking

External / Outgoing Links
•    Quality Links
•    Inspecting your Links
•    Title and Description
•    Limit number of links on a page

Incoming Links (backlinks)
•    Quality of Referrer
•    Trend of link popularity
•    Anchor Text
•    Age of Link
•    Number of Outgoing Links on Referrer Page
•    Position of Link
•    Trusted Websites
•    JavaScript/Flash Links

On-Page Factors
•    Home Page
•    Over optimization penalty (OOP)
•    Getting Reported
•    File Size
•    Freshness of Pages
•    Frequency of Updates
•    Site Age
•    Dynamic Pages
•    Texts inside Images
•    Excess JavaScript
•    Inline Frames and Frames
•    Hidden links / texts
•    Cloaking
•    Duplicate content
•    Understandable Content

Off-Page Factors
•    Traffic Buying / Link Schemes
•    A minimum of one backlink
•    Buying Links
•    Server IP Address
•    Links from bad websites
•    Server Reliability and Uptime
User Activity
•    Search Engine Traffic
•    Click through Rate (CTR)
•    Time spent on page
•    Monitoring Bookmarks
•    Leaving the Website

Gathering Links
•    Collecting Links
•    Unique Content
•    Articles
•    Press Release
•    Forums / Guest books / Blogs
•    Sponsoring
•    Directories
•    Link Exchange

On top of the factors above, I have used a term crawling there. I would like to give a brief introduction to crawling

Crawling, or web crawling is the method search engines use to create an index of the web. Pages are downloaded by an automated service, called a robot or a spider, and processed by the search engine to allow fast centralized searching. When a search engine downloads a page it generally looks at the hyperlinks on that page and processes them based on a set of policies.

Conclusion
In this article I have given an overview of SEO to you, we can achieve top ranking on search engines with continuous efforts and improving our website contents, layout and related material. I have listed all the techniques you can adopt these techniques to optimize your website and getting top ranked. I will describe each topic in detail in my coming articles.

Feel free for any query or help. Contact me on email or cell phone.

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