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Competitor Research is vital for SEO success

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Example 1: You own a shoe site and you want to target the term ‘shoes online’. Now you type into Google the referred key phrase and you write down all the URL’s that rank in the top 10. These are now your competitors but you don’t do any background research. Then you tell yourself you have a couple of grand stashed away and go pour all into hundreds of directory listings, a press release, a forum poster that spams a gazillion of shoe forums and buying sponsored Facebook posts and Twitter Feeds.

 

Result: 6 months later it dawns on you that you are broke and after all your time and effort your site still doesn’t rank on the first page of Google.

 

Example 2: You own a shoe site and you want to target the term ‘shoes online’. Now you type into Google the referred key phrase and you write down all the URL’s that rank in the top 10. These are now your competitors and you do background research on them. You copy paste each URL into a backlink tool one by one and realise they all have only one backlink, the same backlink: A blog comment on a very high ranked shoe blog. With regards to the Social Media none of them have more than 10 Facebook likes or Tweets. You gain the same backlink as your competitors by commenting on the shoe blog and grow organically your Social Media backlinks with minimal effort to a higher or at least an equal standard compared to your competition. Now you take 5 percent of that couple of grand you had stashed away and spend it on a few directory listings, small press release and sponsored social media promotion.

 

Result: 6 months later you still have money stashed away and after minimal time and effort your site is ranked first on Google.

Now of course the above examples are extreme versions in comparison to real life cases. However the concluding facts of the story remain the same:

Originality and uniqueness are very good traits to have in life but when it comes to SEO one should not try to reinvent the wheel. Don’t spend any time, effort or money on gaining backlinks and promoting your Social Media without knowing what the top ranked competitors have done already. This does not only apply to money, time and effort but also to the Off-site SEO strategy one must pursue. If your competitors have strong backlinks from press sites such as the BBC, NY times; instead of pouring money into directory listings and time on blog / forum commenting, spend it on press releases. If their Social Media Presence is stronger than their backlinks do the same. If their backlink anchor text is strongly focused around the targeted term, do it too (yet beware that over 50% of all backlinks should be of a broad or brand anchor text). Don’t worry if you feel like a copycat because this is just in the beginning, once you’ve matched the competition then you can hit the other lacking areas hard and you can be as original and unique as your heart wants to be when promoting your site.

 

In a nutshell you should never forget that especially when it comes to SEO it pays off to keep your friends close and your enemies closer.

 

This post was written by Aires Loutsaris, The Open University’s SEO Manager, the biggest university in the UK.

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Like any investment, your web site must start turning a profit as early as possible, and ranking with the search engines is often a important component. There are numerous tools your site can use to get these rankings:

1.Search-engine optimized text
2.Fresh content material regularly
3.Links to your site from high-profile internet websites
4.Visitors to and from your website

The very first two are all about how you put your web web page together and subsequently function with it.

When you start off building up your visitors, your search engine ratings will stabilize, and your web-site will slowly grow. It’s lots like beginning a car, it takes a whole lot of power to obtain it going, but once it’s running it only takes maintenance power.

<b>Article Submissions Services: Acquiring Those Inbound Links</b>

Many people don’t know where to start with inbound links. Do you just email webmasters and ask? Get advertising? Or do you provide your own personal web site up as a link farm, encouraging your hard-won prospects to pay a visit to somebody else?

None of these are the most beneficial bet (although emailing webmasters, over time, is often a beneficial extra strategy). The top way you’ll be able to get fantastic inbound links is by working with an post submission service.

These services use write-up directories, significant on line repositories of articles donated by webmasters like you, to develop backlinks to your web page. Each and every article you donate contains a resource box that points back to your website, in whatever format you desire. And you’ll be able to donate the same write-up to hundreds of write-up directories.

It is possible to do this yourself. But write-up submissions services know ways to locate the ideal directories, and have specialists who can enter your data inside the often-tedious and time-consuming directories forms. It might be a far better expenditure of your time to focus on that great content material and constructing your enterprise in other methods, whilst leaving the submissions to experts who can do it cheaply, efficiently, and correctly.

Article submissions services understand the search engines and how they examine links, and can use this expertise to benefit you. And due to the fact it is possible to anticipate the search engines to alter their methodology about each and every 4 to six months, with important adjustments every single year as well as a half to a year, these services will normally have probably the most up-to-date info on the very best method to use links to enhance your placement.

Whilst you might have the ability to develop your website ranking your self, it’s frequently greater to seek assist from individuals who have carried out it for years, at the least the first couple of times you submit a web site. Article submission services are your perfect ally when you’re chasing search engine rankings.

<b>Appropriate Linking</b>

There are actually only numerous directories you’ll be able to submit to, certainly. As soon as you have maxed out your directory submission, you are able to begin searching for webmasters to trade links with. You can find some things make sure you seek out in this case. Your link partners must be suitable for you, and you need to be appropriate for them also. You need to trade up as considerably as it is possible to; try to find pages with beneficial rankings themselves. Don’t trade having a competitor; for those who sell similar merchandise or if you are both close together utilizing the exact same keyword phrase, you should trade with an individual else.

But link trading only works when your internet site has been built up in the search engines. Few webmasters are willing to trade links with a low-ranking web site (would you?). For the quickest rankings enhance, and for a terrific foundation that you can truly begin to function from, use mass articles submissions. It’s going to set you apart and above your competition.

VIPBacklink.com will provide you with a professional backlink service, social media profiles and everything you need to reach Page 1 Ranking.  Just ask us.

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Most business owners work on getting more potential customers without spending their entire budget on marketing. One particular answer you can put into play almost immediately is an email marketing campaign. If you don’t know the ins and outs of email marketing, keep reading! The email marketing tips provided in this article will teach you what you need to know.

Always obtain permission before you contact your customers via email. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.

You should ask your customers to opt-in and then confirm they wish to receive your newsletter. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.

To make a clear and memorable impact with every email, keep your marketing messages short and sweet. Every email should have a very clear message and should only include information, media and links that are completely relevant to that message. A succinct but convincing email will be easier for your readers to absorb than a windy message that tries to force too many points.

Make it easy for people to unsubscribe from your list. This might seem counter-productive since you don’t want your customers to lose interest and leave. However, if your customers aren’t interested in your newsletters anymore, they might get annoyed if they can’t easily unsubscribe. Provide a large button or link so that customers who have lost interest can find it without an extensive search.

The tips you just read should make it clear that email marketing is a great way to grow your customer base without spending inordinate amounts of money. Because it is so reasonable to do, it makes sense to utilize email marketing. Utilize the above tips to start seeing great results in your marketing campaign.

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